Vegans are pretty easy to spot right?
Bare feet, hemp clothing, a handful of ripe bananas.
Well it seems that’s a pretty outdated misconception (apart from the bananas), in fact a whole variety of people from different age groups, backgrounds, ethnicity’s and beliefs are making the switch.
So why are so many people going vegan?
Well first of all, the concept of veganism may be new to you, so let’s take a quick look at the full definition of veganism as stated by The Vegan Society.
“A philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals.”
In the last decade or so, veganism has grown substantially. Nowadays it’s very common for someone to be curious about veganism, or at least know of someone that is vegan. So why are so many people going vegan?
The vegan journey
To be honest, a lot of people don’t initially set out to go vegan. Their journey starts with the need to solve a problem. Perhaps they have some health concerns, such as bad skin, or low energy levels. Or maybe they want to make a difference and are looking at the environment or the welfare of animals. They begin searching for answers to their problems, and at some point they’re introduced to the concept of veganism.
For some it’s an overnight change, and watching a documentary like Earthlings or Cowspiracy is a great way to make that happen. For others though it takes time and a series of small changes that all lead to the end goal. Thankfully though, with the constant growth of the internet and the ease at which we can share data, it’s easier than ever to take those steps.
We can find out everything we need to know with just a few clicks. There’s definitely been a lot of clicks for veganism over the recent years, just look at these google trend statistics.
So who’s leading the change?
The ability to find data so easily, just leads to more questions (which is good). But who do you think is asking these questions the most?
Well it seems as though the millennial generation are the ones doing most of the asking, and that’s not just about veganism.
Gone are the days where we just accept what our parents did and follow in their footsteps; where we just accept the mold that society tries to squash us in to.
We are even seeing a change ripple through the older generations as they too are looking to solve problems and the younger generation are more willing to help spread that information.
We are also seeing a big shift in consumer demand for vegan products. Companies are introducing vegan product lines to keep up with the demand and many are looking to make a difference with their profits, by donating to wildlife organisations and environmental projects.
According to Millennial Marketing, in the U.S:
“Almost 50% of millennials would be more willing to make a purchase if their purchase supports a cause”. There’s no better cause to support than veganism (in my humble opinion).
So what vegans inspire you?
There’s a lot of celebs making the change to veganism. People such as Liam Hemsworth, Joaquin Phoenix, Ellen Page, Miley Cyrus and many more. As well as sports stars and other role models that are breaking the vegan stereotypes. Take Torre Washington or Nate Diaz as prime examples.
With social media being such a big part of our lives it’s no wonder people are finding veganism thanks to these people and the content they post.
Activists, organisations and other vegans are also to thank for the growing trend towards veganism. The one on one conversations that are being had at events and even at the dinner table with family and friends all add to the growth of this positive movement.
So why are so many people going vegan?
To sum it all up, I think it’s a combination of a few things. People asking more questions, information more readily accessible, people leading by example and vegan stereotypes being re-invented.
Veganism has become a really appealing concept to so many.
The question is though, what’s the next step?
Well, if you’re reading this and you’re not yet vegan, then it’s easy. All the answers you need are at your fingertips. Simply ask google, or a friend, or leave us a comment down below and we can help you take those next steps.
If you’re someone that is already vegan, then the best thing you can do is lead by example. Show others that a vegan lifestyle is really not that hard. By spreading awareness to those around you, you can have a profound impact on their lives and help them to take the next steps towards living a vegan lifestyle too.